J. Howard Miller's “We Can Do It!”, commonly referred to as Rosie the Riveter Case. In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company’s War Production Coordinating Committee to create a series of posters for the war effort. One of these posters became the famous “We Can Do It!” image. An image that in later years would also become “Rosie the Riveter”, though this was not intended at its creation. Miller based his “We Can Do It!” poster on a United Press photograph taken of Lansing, Michigan, factory worker Geraldine Doyle. Its intent was to help recruit women to join the work force. At the time of the poster’s release the name “Rosie” was not associated with the image. In the early 1980s, the Miller poster was rediscovered and became famous as “Rosie The Riveter”